Local Search Rankings Provide Insight into Who We Are

July 6, 2012 § Leave a comment

Local Insights is a report (pdf) from local ad firm YP that provides data on the sorts of things people search for locally.  These local local search rankings always seem to provide a pretty accurate depiction of the things we spend our time doing:

1. Restaurants… eating
2. Financial Services… making sure we have enough money for eating (and for paying someone to fix our cars)
3. Auto Repair… paying someone to fix our cars
4. Real Estate… pretending like we can afford to buy a new house
5. Beauty Services… trying to look pretty
6. Physicians & Surgeons… paying someone to make us look pretty
7. Auto Parts… trying to fix our cars ourselves
8. Building Contractors… trying to fix our houses since we can’t really afford to buy new ones
9. Legal Services… suing the plastic surgeon and the guy fixing your house
10.  Lodging… staying at the Super8 while your plastic surgery heals and your kitchen is remodeled

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